Secrets of Internet Marketing with Google – Google AdWords

A couple of weeks back, I attended a seminar on “Secrets of Internet Marketing with Google” at my university; LUMS.

The session started with case studies on Google’s AdWords, presented by CEOs / Technical Consultants of

• ShopHive
• CottonSocks
• LumenSoft
• Bramerz

After that Badar Khushnood; Country Consultant of Google Pakistan at Google Inc., presented an enlightening and quite a convincing presentation on the said topic.

I knew from quite some time that Google shows relevant Sponsored Text Ads with search results but I never knew that even a person like me can design a marketing campaign, at an affordable cost, using Google AdWords.

I heard quite a few surprising facts of internet marketing with Google at the seminar and would like to share some of those with you so that you can use it too to increase the market share of your products / services.

• “ShopHive” a Pakistani Shopping portal with monthly revenue of around 5 Million Rs is using Google AdWords and have a bigger competitive edge on “MyShop” because of the targeted audience.
• “CottonSocks” is reaching its targeted audience for exports by using Google AdWords and is happy with the overall cost / benefit ratio; same is the case with “LumeSoft”.
• Google “doesn’t charge you just for displaying your Ads” in the sponsored Ads panel in its search results. You will be only charged when any user browsing the search results actually clicks on your Ad.
• There is a “cost associated with per user click (CPC)” on your Ad and that depends on word you have chosen against which your Ad will be shown to the user who searches on that word or any of the related word.
• You can reach your “Targeted Audience” with Google AdWords. You can design your marketing campaign such that your Ads will be displayed only to those users browsing the web from a particular geographical area e.g. you can limit that your Ads should be displayed to only those users who are browsing the search results from Lahore only.
• You can tailor “any number of Ads” to be displayed in the sponsored links panel of Google Search Results.
• You can display your Ad as the sponsored links on the Google Search Results page with daily expenditure of as low as 1$ i.e. 60 Rs only, which is far low as compared to any other medium of advertising and is much more effective. In essence you can “define you daily budget for the Ads” to be displayed.
• Google also offers “certifications in Google AdWords” which one can opt for as a consultant to attract more and more companies to get consultation from him/her.